Everything Your Wedding Business Needs. One Platform.
You didn't start your wedding business to spend your evenings chasing invoices, sending reminders and wondering whether you've followed up that enquiry.
Altorra combines your CRM, client portal, automation, invoicing, payment reminders and marketing tools into one connected platform, helping you save time, stay organised and deliver a better experience for every couple.
Because your time should be spent creating incredible weddings, not managing endless admin.
RIGHT NOW YOUR ENQUIRIES ARE PROBABLY ACROSS
Gmail | Instagram DMs | A spreadsheet you made in 2021 | Hitched | Bridebook | WhatsApp |
That notebook on your desk
THE REAL PROBLEM
Wedding businesses aren't like other businesses.
Couples don't behave like customers. They don't make a quick purchase and move on.
They enquire, research, compare, ask questions, book consultations, make decisions together and often take months to commit.
Yet most wedding businesses are trying to manage that journey across emails, spreadsheets, social media, contracts, invoices and multiple disconnected tools.
Altorra brings it all together in one place, helping you create a better experience for your couples while spending less time on admin.
01
Enquiries that vanish into the void
They emailed. You meant to reply. You got busy with a tasting. Now it's been nine days and they've probably booked someone else.
02
Follow-ups that feel like chasing
Deposit due last Tuesday. You've sent two polite emails. They've read them. Nothing. Payment reminders shouldn't require a spreadsheet, a calendar alert, and your dignity — they should just go out automatically.
03
No idea where anything stands
"Did Sarah confirm the viewing?" "Has the deposit cleared?" "Who's still waiting on a contract?" You shouldn't have to reconstruct your own pipeline from memory every Monday morning.
04
Every workflow lives in your head
New enquiry comes in — you reply, add to spreadsheet, create a folder, set a reminder, send a brochure, calendar the follow-up. That's seven steps before the couple has even replied. Automated workflows do it in one.
05
Couples lost in your inbox
"Where do I send the dietary form?" "Can you resend the contract?" "What happens next?" A dedicated couple portal gives them one place for everything — and gives you back an hour a week.
06
A different platform for everything
Enquiries in one place, documents in another, payments somewhere else, emails everywhere. You're running a wedding business, not a tabs-in-Chrome competition.
WHAT ALTORRA DOES
One elegant platform. Zero chaos.
01
Enquiry Management
Every couple, conversation, and status in one simple CRM. Finally, an answer to "who are we waiting on?"
02
Automated Communication
Instant replies, gentle follow-ups, viewing reminders, nurture sequences. You set it up once. Altorra handles the rest.
03
Dedicated Couple Portal
One calm, professional place for forms, documents, and next steps. Fewer "where do I send this?" messages. More happy couples.
04
AI Marketing Support
Captions, emails, blog ideas, and campaign content written for your voice and your venue. Not generic. Not robotic.
05
Real Booking Insights
Where your enquiries come from. Who drops off. What converts. Actual data, not gut feelings.
Works alongside the tools you already love
WHO IS THIS FOR
For every wedding business doing too much, on too little time
Wedding Venues
Photographers
Florists & Stylists
Musicians & DJs
Celebrants
Big venue or solo supplier - you're all dealing with the same spreadsheets, the same missed follow-ups, the same Sunday evening catch-up. There's a better way.
If weddings are your business, Altorra was built for you.
THE CHALLENGE THAT INSPIRED ALTORRA
"Ensuring nobody falls through the cracks can be a challenge. A system that brings everything together, automates follow-up and gives couples their own portal would be great."
- Jen - Viva La Booth
"Having one place where couples can view documents, complete forms, receive reminders and make payments would make the whole experience smoother for both me and my clients."
- Lisa - Drawn By Light
"I need something that helps me manage clients bookings, keep enquiries moving and stay visible online. A platform that combines all of systems these would save me hours every week."
- Jamie - The Social Wedding
Want in before everyone else?
Spots are limited. Opinions are required.
A small group of wedding businesses will help shape Altorra before it launches. They'll get early access, a direct line to the product team and founding member pricing that won't be available after launch.
We're not looking for thousands of signups. We're looking for the right people.
MEET THE FOUNDER
Hey, I'm Katie!
I've spent the last 10 years helping wedding businesses grow. Then I got tired of watching them drown in admin.
The same thing kept stopping them.
Brilliant, talented people all running on spreadsheets, missed follow-ups and seventeen browser tabs.
Enquiries slipping through the cracks. Payments chased manually. Marketing perpetually on the to-do list.
Because the tools available weren't built for them.
Generic CRMs. Clunky booking platforms. Systems designed for estate agents or SaaS startups, with a floral font slapped on top.
So I built Altorra.
Not as a tech founder who discovered weddings.
As someone who's sat across the table from enough wedding business owners to know exactly where the pain is...and what it would finally take to fix it.
A note on who we're looking for.
Founding members aren't just early adopters- they're collaborators.
If you've got opinions about what's broken in the wedding industry (and we suspect you do), we'd love to hear them. In return, you'll get early access, a say in what gets built, and pricing that reflects how much you helped.
What is Altorra?
Altorra is an AI-powered growth platform designed specifically for wedding businesses. It combines enquiry management, client communication, automation and marketing tools into one simple platform.
Who is Altorra designed for?
Altorra is being built for wedding venues, planners, photographers, celebrants, florists, stylists and other wedding suppliers who want to spend less time on admin and more time growing their business.
Is Altorra available now?
Altorra is currently in development and we're inviting a small group of founding testers to help shape the platform before launch.
How much will Altorra cost?
We're currently finalising pricing as part of the testing phase. Founding testers will receive access to special launch pricing before the platform becomes publicly available.
Will Altorra replace my existing systems?
For some wedding businesses, Altorra will replace multiple tools by bringing enquiries, client communication, automation, forms, contracts, invoices, payments and marketing together in one place.
For others, Altorra will work alongside existing systems, helping to streamline processes and reduce the number of platforms needed to manage day-to-day operations.
Our goal isn't to force you to change everything overnight. It's to create a more connected, efficient way of running your wedding business, with the flexibility to grow as your needs evolve.
As a beta tester, we'll work closely with you to understand your current setup and help identify where Altorra can save you the most time and have the biggest impact.
Can I transfer my existing data into Altorra?
Yes. In most cases, existing contacts, enquiries and client information can be imported into Altorra from spreadsheets, CRM systems and other business tools.
As part of the beta programme, we'll work with you to understand your current setup and help migrate the data that's most important to your business.
Whether you're currently using spreadsheets, Studio Ninja, Dubsado, 17hats, Go High Level, HubSpot or another system, we'll do our best to make the transition as smooth as possible.
Our goal is to help you spend less time managing data and more time focusing on your couples and growing your business.
How much time will testing require?
We're looking for businesses that are willing to actively use the platform and provide honest feedback as new features are released.
In return, we'll work closely with founding testers to help build and configure their system in real time, including pipelines, enquiry workflows, automations and processes tailored to their business.
This isn't just software testing — it's an opportunity to help shape a platform built specifically for the wedding industry while creating a system that genuinely works for your business.
Do I need to be technical?
Not at all. Altorra is being built for busy wedding professionals, not software experts. We're focused on creating a platform that is simple, intuitive and easy to use.
WHAT IS ALTORRA
Frequently Asked Questions
Not sure yet?
Join the updates list and follow along while Altorra is being built. You'll hear about new features, founding member spots and honest updates from behind the scenes — and you can apply when you're ready.
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